About Us
I started Ranch Hand Mercantile out of a deep passion for people, horses, and the western way of life. I’ve always believed in lifting others up—being the loudest cheerleader, whether you're chasing a dream in the arena or grinding behind the scenes on the ranch.
Too often, I saw hardworking folks settle for mass-produced gear that didn’t hold up, didn’t fit right, or didn’t feel personal. I wanted to change that.
Ranch Hand Mercantile is about more than just products—it’s about purpose. We provide top-quality, thoughtfully sourced goods that big box stores don’t carry, because our people and animals deserve better. My goal is to support every rider, roper, and rancher with gear they can trust, and to build a brand that feels like home for the western community
About Gorgeous Sorrels
HI! My name is Sara Petersen, owner of Gorgeous Sorrels. My passion for retail and horses/livestock started at a young age. I have always loved helping people find an amazing outfit that makes them feel amazing! I grew up showing livestock and after college started competing in Ranch Rodeos, Sortings, and pennings with my cowhorses. Foxy is the love of my life who started my craze of loving cowhorse type competitions. Her registered name is RM Gorgeous Tom and many people would overlook her because she is only a sorrel. So of course I wanted a boutique name that would represent her and all of them in search of ads that excluded sorrels - Gorgeous Sorrels!